LEELEN Ignites the Middle East | Witness the Future of Smart Living at Intersec Saudi Arabia 2025
On September 29, the Intersec Saudi Arabia 2025 opened grandly at the Riyadh International Convention & Exhibition Center.
As the most influential security and smart technology event in the Middle East, it brought together global leaders in security, building automation, and smart living.
LEELEN made a powerful appearance with its Smart Community, Smart Home, and Smart Hotel solutions — attracting widespread attention from visitors across the Middle East and beyond with its cutting-edge innovation and premium experience.
Empowering Smart Living Through Integrated Solutions
Throughout the three-day event, the LEELEN booth was one of the busiest spots on-site, hosting over 300 in-depth business meetings and product demonstrations.
Visitors from Saudi Arabia and neighboring countries experienced firsthand how LEELEN’s smart solutions reshape everyday living:
Smart Home Solution:
Powered by the Magic Series smart terminals, LEELEN offers an all-in-one intelligent living experience that combines voice control, app management, and touch interaction — delivering seamless comfort and convenience.
Smart Community Solution:
Designed for large-scale community management, the system integrates access control, visitor management, elevator control, and security alarms to enhance both community safety and property efficiency.
Smart Hotel Solution:
Covering every stage of the guest journey — before, during, and after their stay — LEELEN enables hotels to boost energy efficiency, streamline operations, and elevate guest satisfaction.
The LEELEN booth became a hub of innovation and inspiration, embodying the company’s mission to “create a five-star home experience for everyone.”
Craftsmanship and Commitment: Deepening Roots in the Middle East
As a key driver of Saudi Arabia’s Vision 2030, the country’s rapid progress in smart city development and digital transformation presents vast opportunities for intelligent living solutions.
Seizing this momentum, LEELEN is actively strengthening its presence in the region — empowering the Middle East with the strength of “Intelligent Manufacturing in China.”
During the exhibition, LEELEN engaged in multiple strategic discussions with regional partners, with several cooperation projects now moving toward concrete implementation.
This event marked not just a showcase, but a significant milestone in LEELEN’s journey toward global expansion and localized market development.
Global Vision, Shared Future
As a comprehensive solution provider for smart communities and smart homes, LEELEN has evolved from a hardware manufacturer into a full-fledged system integrator and service provider.
By advancing its localization strategy and expanding global footprints — from Southeast Asia to the Middle East, from Saudi Arabia to Turkey — LEELEN continues to bring intelligent, secure, and comfortable living experiences to users worldwide.
With Intersec Saudi Arabia 2025 successfully concluded, LEELEN leaves with valuable partnerships, insights, and renewed inspiration.
Moving forward, we will remain true to our mission — “to let people live in a five-star home” — leveraging over 30 years of craftsmanship and continuous innovation to build a smarter, safer, and more connected world together with our global partners.
